HIMALAYAN GOJI® JUICE is an indisputable category creator, unleashing a new superstar in the world of beverages.
"The market for functional foods has been estimated at $20 billion annually in the U.S. alone, according to the reports. It is expected to grow at some 15 percent each year."
CNNmoney, February 10, 2000 (from the editors of CNN and MONEY Magazine)
"Functional beverages…are becoming a multi-billion dollar industry."
CBSNews.com, July 30, 2002
"In the U.S. , baby boomers who started turning 50 in 1996 are doing so at a rate of 300,000 per month.
Agriculture & Agri-Food Canada
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